LEASING

NEW YORK CITY—Jack Resnick & Sons has attracted another media tenant to 315 Hudson St. Intent Media, an online advertising company, has signed a four-year, 34,942-square-foot lease at the nine-story, 481,184 square-foot building. The firm is currently located at 180 Varick St. and expects to relocate to the property in the first quarter of 2015. Sacha Zarba of CBRE and Steven Marvin of Olmstead Properties represented the tenant in the transaction, while Brett Greenberg and Dennis Brady represented the building’s ownership in-house.  Asking rent at the building is $50 per square foot.

Kalmon Dolgin Affiliates has arranged a 12,000-square-foot lease at 54-01 35th St. in the Long Island City area of Queens for General Plumbing Corp. in arelocation from Brooklyn’s Williamsburg neighborhood. Neil Dolgin and Kalmon Dolgin, co-presidents of KDA, made the announcement.

Cammack Retirement Group, an investment advisory firm has signed a 9,248-square-foot lease at 40 Wall St.—also known as the Trump Building—in a transaction brokered by Savills Studley. The company is located at 2 Rector St. and expects to move by spring 2015. Savills associate director Gabe Marans negotiated the lease on behalf of Cammack. Jeffrey Lichtenberg of Cushman & Wakefield represented the landlord, the Trump Organization, in negotiations.

Peter Tuttman, executive managing director/Principal of Lee & Associates NYC, has arranged a 10-year lease for 5,832 square feet at 648 Broadway, between Bleecker and Bond Streets, for Big Beach Films. The building’s owner, Franmar Infants Wear Inc., is managed by Sierra Real Estate, an affiliate of Lee NYC. Asking rent was $65 per square foot.

RKF has arranged a 4,600-square-foot lease for American luxury menswear brand Joseph Abboud at 424 Madison Ave. Located on the southwest corner of Madison avenue at 49th street, and scheduled to open in the first quarter of 2015, this will be the brand’s first flagship store in the United States. RKF EVP Gary Alterman represented Joseph Abboud in the long-term lease transaction while Cory Zelnik of the Zelnik & Company represented the owner of 424 Madison Ave., BLDG Management Co.

A new location of the restaurant called Friends of a Farmer has taken a 3,820-square-foot lease at 76 Montague St. in Brooklyn. Located between Montague Terrace and Hicks Street in Brooklyn Heights, the property is a two-story landmarked building. The original location of the restaurant still exists in the Gramercy Park area of Manhattan.  CPEX managing director Ryan Condren and associate Directors Kristina Triglia and George Danut represented the landlord in the lease transaction. Friend of a Farmer was represented by Prudential Douglas Elliman.

EXECUTIVE APPOINTMENTS

HAP Investments has appointed Benjamin Watson as its marketing manager. He joins the firm from Corcoran Sunshine Marketing Group, where he served as sales operations manager.

In his new role, Watson will oversee HAP’s project branding and marketing strategies, including the sales process for all developments. He will oversee the sale of more than 500 Manhattan apartments that will come on the market with HAP within the next two years. He will be responsible for ensuring consistent, profitable growth in sales revenues, deployment and management of sales personnel, and identifying objectives, strategies and action plans to improve short- and long-term sales and earnings.